This Master Thesis presents the design of the core of a fixed point general purpose multimedia DSP processor (MDSP) and its instruction set. This processor employs parallel processing techniques and specialized addressing models to speed up the processing of multimedia applications. The MDSP has a dual MAC structure with one enhanced MAC that provides a SIMD, Single Instruction Multiple Data, unit consisting of four parallel data paths that are optimized for accelerating multimedia applications. The SIMD unit performs four multimedia-oriented 16-bit operations every clock cycle. This accelerates computationally intensive procedures such as video and audio decoding. The MDSP uses a memory bank of four memories to provide multiple accesses of source data each clock cycle.