A new procedure is presented for designing second-order parametric equalizer filters. In contrast to the traditional approach, in which the design is based on a bilinear transform of an analog filter, the presented procedure allows for designing the filter directly in the digital domain. A rather intuitive technique known as pole-zero placement, is treated here in a quantitative way. It is shown that by making some meaningful approximations, a set of relatively simple design equations can be obtained. Design examples of both notch and resonance filters are included to illustrate the performance of the proposed method, and to compare with state-of-the-art solutions.